3 Keys to Explode Your Online Sales
Simple Secrets to Get People to Actually Buy Your Stuff
What gets people to buy your stuff? These 3 secrets will help you to close more sales online than you ever thought possible.
How many times have you put something out there for people to buy online… But no one came and bought it? It’s happened to us all.
In simplest terms, people are willing to give you their cash in exchange for something that they find to be of Value. So, what exactly do people find to be of value?
Well, there are three kinds of value for you to focus on when creating your offers.
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1. Monetary Value
First is Monetary Value.
This is, perhaps, the most common value that online marketers build into their offers.
For example, customers might think, I’m willing to give you $100 because I feel that your product is worth $100.
Or, better yet, I’m willing to give you $100 because, not only is your product worth $100, but you are including $200 worth of additional free bonuses.
I’m getting as much or more monetary value than the amount that I’m paying.
One other variation of Monetary Value comes when you couch your product in terms of an investment.
This form of Monetary Value comes into play when I feel that your product will either allow me to save more money than I pay to you, or to make more money than I pay to you.
For example, by investing $25 in a water filter pitcher, I will save over $235 per month (or $2,822 per year) on bottled water.
Or, another example, by investing $297 in this online course, I will learn how to make $10,000 of income per month.
2. Use Value
Second is Use Value.
You can build Use Value into your offers by concentrating on an intangible benefit that will usually help save time or make life easier in some way.
For example, “This knife is so sharp that it can cut through a tin can!”
Or, “This amazing slicer will let you slice hard-boiled eggs faster than ever before!”
Or, “This sooper dooper cleaner will make your floors cleaner than they’ve ever been before. In fact, they will be so clean that you can even eat off of them. And no more messing with a mop or a mop bucket.”
3. Emotional Value
The third type of value is Emotional Value.
This is perhaps the most powerful type of value to include in your promotions. But it is often the least-used.
Emotional Value focuses on how your customers will feel when they buy your product. This takes two forms: removing pain or giving pleasure.
Here’s an example of removing pain.
“Your job sucks. The commute drives you crazy. Your boss hates you and gives you the worst shifts. And you have to deal with those idiot co-workers all day long. Take this course and learn how to finally get FREE from the daily grind. You deserve better than a J.O.B., don’t you?”
Here’s an example of the same offer, but using the strategy of giving pleasure.
“Just think about it… Waking up when your body is really ready. Stepping outside onto your balcony that overlooks the beach. Easing your way into your day. And, when you’re ready, you open your laptop, take a few minutes to draft an email message, and send it off. Then you put away the laptop and hit the surf, knowing that you’ll be making money while you ride the waves.
“Get this course to learn how this life can be yours.”
See how the emotions are stirred in each example?
As a general rule, people will do more to avoid present pain than they will to gain future pleasure. But, you can incorporate both.
Can you see that both the pain example and the pleasure example can flow into each other as a cohesive offer?
First evoke the pain of the current situation, then show the new situation that your offer will create for them, and finally build the future pleasure that can be available from that new situation.
The key is, how do they feel as a result of the offer that you present to them? The more powerful feelings you can invoke, the more likely they are to buy.
And those are the 3 keys to explode your online sales.
All 3 are important.
But make sure you are including Emotional Value to massively increase your sales.
You’ll be amazed at the results you’ll get.
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