5 Simple Ways to Build Rapport in One Sentence
Get Rapport Almost Instantly With Prospects & Clients
When we first begin communicating with new leads, subscribers, or prospects they don’t necessarily know us, like us, or trust us.
“Know, Like, and Trust” is known as the “KLT Factor” and is something that MUST happen before a lead, subscriber, or prospect will EVER choose to do business with us and buy what we sell. This is critical to achieve as a freelancer, solopreneur, coach, or consultant.
In his book The One Sentence Persuasion Course, Blair Warren tells about 5 ways that we can build that instant rapport, which will help people very quickly come to know, like, and trust us as marketers.
And, better yet, each of these ways can be done in as little as ONE sentence.
1. Justify Their Failures
“It’s not your fault…”
Chances are pretty good that, whatever problem your product aims to fix, your lead has already tried some solution and failed.
They’ve already tried to learn from someone else. but they haven’t yet gotten their needs met.
Most of the time, they will feel that there’s something inherently wrong with them and that’s why they still have the problem.
The more quickly you can take the blame off their shoulders, and place it squarely on the shoulders of the past solutions that they’ve tried, the more likely you are that they will see the potential power of your product’s solution.
2. Allay Their Fears
“If you’ve been concerned that… you just need the right person to explain it to you.”
When we are afraid, it is almost impossible to think about how anything can provide a solution.
The quicker that you can put their fears to rest, the quicker that your prospect will begin to feel hope that there is actually a solution out there.
And, since you are the source of the hope, then they will look first to your product for the solution.
3. Throw Rocks At Their Enemies
“Those guys don’t want you to succeed at… they just want to keep you…”
Very few things will pull your community and audience together faster and stronger than having a common enemy.
The “Us vs. Them” mentality is incredibly powerful, and brings the sense of uniting in a common struggle.
As Russell Brunson says, “Take a stand for what you believe, why you’re different, and who you’re collectively fighting against. Why is your movement better than the alternatives?
Whether it’s “the guru’s” or “big corporations” or “the government” or whatever, you can usually identify someone who has put up blocks in front of your prospect in the past.
4. Confirm Their Suspicions
“If you’ve ever thought… you’re probably right… they don’t want you to… ”
Whatever solution you are offering, your subscriber has suspicions about it.
It is incredibly rapport-building when you acknowledge those suspicions and describe how you had similar suspicions yourself.
You can do this best in short, quick stories where you describe a real situation where you, yourself, had similar suspicions in the past, and what you did to overcome them.
Ideally, this ties in with the solution that you are promoting in your product.
By confirming their suspicions in this way, you will bond your subscribers to you with a strong, lasting bond.
5. Encourage Their Dreams
“Imagine what it’ll be like when… ”
No matter which of the previous 4 one-sentence approaches you use, you should ALWAYS sum up by encouraging your lead’s dreams.
You need to first understand what your leads’ dreams are.
Then, you need to actively position the solution your product provides as the best way to make their dreams a reality.
And, in the end, always remember what Blair said:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
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