Success Looks a Lot Like…Failure…?

Kent Stuver
3 min readJan 25, 2022

If you aren’t succeeding yet, do this…

A while back I watched an interview with Shawn Thomas, who is the founder of Ask A Millionaire.

Prior to founding Ask A Millionaire, Shawn was the CEO of a company that he founded in the hotel industry, which he built to incredible success, and then sold for millions of dollars.

Prior to THAT, Shawn had just come off a 10-year series of failures.

He had only $500 to work with when he founded his hotel software company.

The lesson?

Success is built on a foundation of failure.

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It’s like a fitness program. If you’re 20 or 30 pounds overweight and you want to have six-pack abs… that won’t happen overnight.

Every day that you don’t have your six-pack abs is like a day of failure. You know what it takes to have a six-pack. You just have to do it every day, every week, until you get there.

It’s the same thing with selling your stuff online.

Most people won’t do the things that it takes to succeed, because it doesn’t happen quickly enough. You need to fail often enough for the success to happen.

The nice thing is that you don’t have to go out there and TRY to fail…failure happens naturally, all by itself. But you do have to go out there and do the thing often enough and long enough.

And then you will succeed.

A few years (decades?) ago I read an article in an old National Geographic magazine.

It told about how, when elephants are babies, they tie a rope around their leg, then tie the other end to a stake in the ground. That rope keeps the elephant right where its keepers want it to be.

When the elephant grows up, they tie that same rope around the elephant’s leg and tie it to that same stake.

​​​​​​​The amazing thing is, the adult elephant would easily be able to break that rope or pull out that stake. But it doesn’t. Because it thinks it can’t.

I realized back then when I read the article that I had a rope in my mind. It was keeping me from doing some things in my career, because I thought I couldn’t.

It was all a matter of MINDSET.

To succeed in business, you need to have a mindset that lets us move from failure to failure, without losing you enthusiasm for the end result. This takes some willpower, and a willingness to look up.

And then, over a period of time of doing the thing, you finally reach a critical mass, where you’ve built a big enough foundation of failure that your success can grow.

Then, after months or years or decades of failure, you suddenly find yourself an overnight success.

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Kent Stuver

Author. Solopreneur. Gen-X Nomad. Copywriter. Online Marketer. Husband. Grandpa. Sax Player.